"When everybody zigs, zag," says Marty Neumeier in this fresh view
of brand strategy. ZAG follows the ultra-clear "whiteboard
overview" style of the author’s first book, THE BRAND GAP, but
drills deeper into the question of how brands can harness the power
of differentiation. The author argues that in an extremely
cluttered marketplace, traditional differentiation is no longer
enough—today companies need “radical differentiation” to create... more...